Someone at Warner Brothers had a great idea. For marketing Into the Storm, which has no household name stars in it, why not go to the Richard Armitage Fan Websites to get the word out? Great idea! So they gave press passes to three websites: RichardArmitageNet.com, RichardArmitageCentral.co.UK, and http://www.facebook.com/RichardArmitageUS.
RAnet.com is based in the UK, so Ali, who does an amazing job at running that website, designated Abby (twitter) @AwkwardCelebrityEncounters to do the reporting for that site.
RichardArmitageCentral.co.UK administration is split between UK and US. Julie, the US administrator took over reporter duties for the premiere. Here is her report:
Finally, Facebook page, Richard Armitage US, who is based in Atlanta, Georgia, US, selected filmmaker Sara Alize Cross as their reporter. Sara’s interview is here:
Of course, veteran reporter Marlise Boland, of The Anglophile Channel, also interviewed Richard Armitage at the Into the Storm premiere. Here is her interview:
It is so wonderful that Warner Brothers included the fan websites as official Press!! Such previously undiscovered talent (not including Marlise, who is a pro!!) So happy for all and hope Warner Brothers realizes that this is a great idea, and invites them all to participate in The Hobbit: Battle of the Five Armies press at the premiere in NYC as well!! Congratulations to all!! Well done!!